Patch Plants is one of the UK’s most recognised plant brands – but recognition doesn’t always mean relevance. When we started working together, their social media had become a mixed bag of content styles with no cohesive brand feel. The content was posting, but it wasn’t working. They needed a system that would turn their social presence into something people actually sought out and kept coming back to.
We built a platform-native content system from the ground up. The focus was on making Patch feel like a brand that belongs on social – not one that’s simply present on it. We shifted to short-form video as the primary format, developed a repeatable b-roll educational series, introduced creator partnerships, and built a content engine designed to reach new audiences organically, not just serve existing followers.
In 7 months, organic social went from background noise to a meaningful business channel:
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