Instagram has recently extended the duration of their reels, allowing users to produce videos lasting up to three minutes instead of the previous ninety seconds. This change offers creators greater flexibility to develop more comprehensive content, deliver enhanced value, and share more information within a single video. It suggests that Instagram will favour creators who generate original material, content that hasn’t been replicated from others, doesn’t depend exclusively on trending audio, and adds genuine value. Understanding this is crucial for maximising the performance of your reels, as Instagram’s focus seems to be shifting towards longer-form content.
Instagram Reels Update
- Instagram have increased the length of Reels.
- You can now create three minute Reels instead of ninety seconds.
Benefits for Creators
More freedom to:
- Create more in-depth content.
- Provide greater value.
- Share more information in a single video.
Instagram’s Content Prioritisation
Instagram will favour creators who:
- Produce original content (not copied from other users).
- Do not rely solely on trending audios.
- Focus on providing value.
Key Takeaway
- Instagram is shifting towards longer-form content for better performance, so keep this in mind when filming your next Reel.
| Category | Details |
|---|---|
| Instagram Reels Update | Instagram have increased the length of Reels to three minutes instead of ninety seconds. |
| Benefits for Creators | More freedom to: • Create more in-depth content. • Provide greater value. • Share more information in a single video. |
| Instagram’s Content Prioritisation | Instagram will favour creators who: • Produce original content (not copied from other users). • Do not rely solely on trending audios. • Focus on providing value. |
| Key Takeaway | Instagram is shifting towards longer-form content for better performance. |