In June 2025, ANGGLZ approached us with their innovative knee support product struggling to reach their target audience of runners and athletes dealing with chronic knee pain.

With minimal Instagram engagement (posts averaging 300 views) and no TikTok presence, their effective solution wasn’t connecting with the people who needed it most. Despite having a product that genuinely worked, they were generating zero sales from social media.

We implemented a strategic content approach that moved away from traditional product-focused posts to authentic demonstrations and pain-point-driven messaging. Rather than showcasing polished product shots, we created short-form video content that captured real moments that demonstrate the product in use.

Our strategy emphasised relatability over perfection, using language and scenarios that spoke directly to the daily frustrations of living with knee pain. The results were remarkable: over 15 million views across Instagram and TikTok within the campaign period.

Most importantly, this social media visibility translated to immediate business impact – the entire product range sold out within just 4 days of launching the new content strategy.

By balancing authentic storytelling with strategic pain-point targeting, we helped ANGGLZ transform from an invisible brand to a solution that resonated deeply with their ideal customers.