In February 2025, Albani approached us with their medically-developed BabyUp® reflux relief chair struggling to gain traction globally. With just 1,172 followers and minimal engagement (24 interactions monthly), their innovative product wasn’t reaching parents who needed it. The chair features a 45º and 70° angle design developed by paediatric gastroenterologist Dr. Albani, but the medical credibility wasn’t translating into market awareness.
We implemented a strategic content approach across Instagram and Pinterest, focusing on authentic product demonstrations that showcased the chair’s unique design and benefits. Our content strategy balanced medical credibility with emotional storytelling through before/after videos and real-life demonstrations, positioning Albani as both an expert medical solution and a practical answer for struggling parents.
The results were transformative: +7,000 new followers, 16 million views, and 250,000 engagements within three months. Most importantly, this social media growth translated to real business impact – doubling sales within just one week and expanding to 10 different countries. By balancing expert medical positioning with authentic parent-focused content, we helped Albani transform from a struggling brand to a global solution for reflux relief
